It truly is official Kim Kardashian West can join the likes of Facebook's Mark Zuckerberg and Snapchat's Evan Spiegel atop the Mount Olympus of tech entrepreneurs. When she may well have taken a somewhat unique route, this month's Forbes cover story cements Kim's track record as reigning queen of "the new mobile moguls." The magazine reviews that Kim has made $45 million from the mobile game, Kim Kardashian: Hollywood. which she launched two years in the past. Since then, she's launched her personal variety of emojis, or "Kimojis," for purchase -- as well as related merchandise. As Kim herself explains in the article, broadening her horizons and exploring the tech planet felt like a pure next step: "I realised this is genuinely going to be the upcoming cycle of my career and this is what I want to focus on." Consumers are paying less time on broadcast television and more online it helps make sense that Kim would comply with suit. The Forbes cover tells us that "any person with a following can income in" and become a mobile mogul, just like Kim. But is this genuinely the situation? Absolutely sure, other personalities have utilized their popularity as a springboard PewDiePie, Zoella and even Chewbacca Mom come to thoughts. But Forbes' assertion that all it takes to replicate Kim's achievement is followers seems to imply that audiences will lap up whatever is fed to them, and we now know that not to be true. What sets Kim apart from other influencers? We hold hearing about how much people crave authenticity -- and Kim is practically nothing if not entirely herself, no matter if it be turning her personalized lifestyle into a actuality display or posting naked photographs on Instagram. She upended the standard Hollywood "fallen woman" narrative by embracing the controversy surrounding her intercourse tape, taking complete ownership of the scandal and refusing to be shamed or exploited, and in the method won herself new female followers who noticed her actions as empowering. Kim's lasting appeal also might have anything to do with her hyper-awareness of celebrity culture, and of her personal location inside of it. This is the woman whose backside "broke the internet" -- and naturally, mentioned buttocks are now accessible as a Kimoji. Right here is someone who understands social media much better than most marketers (just appear at how she leveraged Twitter and Snapchat to consider down Taylor Swift), not to mention the Internet's ever-transforming appetite for memes. It is this expertise of her medium and her audience that will guarantee she stays a lasting, relevant point of reference. She's divisive as hell, with men and women fast to demean her or defend her dependent on their own point of view either way, they are talking about her. If fame is a game, no one knows the rules superior than Kim. As she herself puts it: "Not negative for a woman with no talent." A model of this post originally appeared at Ogilvydo.